Indeed! I feel the market (including B2B) is gradually starting to favor products that are authentic and very opinionated (to a certain degree) over the "functional but boring". There is a reason why people in general appreciate the boutique/niche approach -- it is where human creativity flourishes. But PMs/CEOs will need to spend a lot more time thinking about the right price tag that justifies the new taste they are creating.
Very useful read for someone who’s still early in their PM career, thanks for sharing this unique perspective Nikitha!
Indeed! I feel the market (including B2B) is gradually starting to favor products that are authentic and very opinionated (to a certain degree) over the "functional but boring". There is a reason why people in general appreciate the boutique/niche approach -- it is where human creativity flourishes. But PMs/CEOs will need to spend a lot more time thinking about the right price tag that justifies the new taste they are creating.
What part of PM do you like the most?